Skip to content

Front Row

Fashion Week: who to follow

As NYFW kicks off, DP's pick of Instagram influencers.

Is New York Fashion Week your joy or your nightmare? Maybe you have an affinity for crowds, TikTokers jostling for just the right shots, and the standing-room-only tickets. Then again, maybe you don’t. We’ve picked five fabulous influencers to follow on Instagram. These A-listers go to the shows so you don’t have to.

Eva Chen

Editor, author, influencer (Director of Fashion Partnerships, Instagram)

Eva Chen at the launch of Gucci boutique, meatpacking district, NYC, April 2023
Universally beloved and respected, Eva Chen shares runway highlights and unscripted moments with her 2.5 million Instagram followers. Photo by Lanscine Janneh/
The former Lucky and Teen Vogue editor is often seen with fashion royalty. Here, with Anna Wintour at the Thom Browne show in Paris, October 2022. Photo by Matteo Prandoni/

The impresario of Instagram fashion, Eva Chen inhabits the ultimate platform in the fashion industry. Follow this former Lucky and Teen Vogue editor for up-to-the-minute NYFW highlights from her perennial front row seat. Don’t expect slinky vamping for the camera from this power broker. Rather, Chen snaps runway highlights and unscripted moments; she hobnobs with fashion royalty from Anna Wintour to Michael Kors. We love the video montages of her dashing between shows decked in designers’ finest. Universally beloved, Chen is the reigning queen of digital fashion.

Charlotte Groeneveld


Instagram fashion influencer Charlotte Groeneveld
The Netherlands native and mother of three Charlotte Groeneveld is known for her Sofia Coppola-meets-Jane Birkin vibe. Photo by Ben Rosser/
Olivia Palermo, Charlotte Groeneveld, Charly Sturm, Dr. Barbara Sturm, Zimmermann show in Paris, 2022
Front and center: Groeneveld, second from left, in Paris at the Zimmermann runway show, October 2022. Photo by Joe Schildhorn/

We can’t get enough of the Sofia Coppola-meets-Jane Birkin urban vibe of @thefashionguitar created by Groeneveld, a native of The Netherlands who’s made New York her home. Luxe, tasteful and curated with an editor’s eye, @thefashionguitar is a refreshing antidote to the shameless self-promotion of the influencer world. Groeneveld’s stamp of approval is coveted by high-end fashion houses from Chanel and Marc Jacobs to Celine and Balenciaga. Her impeccable NYFW wardrobe, documented with @thefashionguitar’s signature stunning photography, is the epitome of Parisian chic.

Caroline Vazzana

Influencer, author, fashion editor, stylist

Instagram influencer Caroline Vazzana at Chiara Boni runway show, February 2023
“Why blend in when you were born to stand out?”, says Caroline Vazzana, donning her signature glasses at the Chiara Boni show, February 2023. Photo by Jason Crowley/
Caroline Vazzana at Diane von Furstenberg, June 2023
Vazzana’s quirky vibe is color-saturated, campy, and over-the-top. Photo by Bre Johnson/

A self-described Carrie Bradshaw, Vazzana is a maximalist known for her campy, over-the-top looks, signature spectacles, and limitless footwear collection. Imagine a quirky combination of Iris Apfel mixed with a dose of Lady Gaga and Stacey Bendet. Vazzana’s allure is that she doesn’t take herself too seriously. Her cheeky exuberance and color-saturated looks, ranging from vintage Pucci to Alice & Olivia, keep viewers scrolling. It’s hard to look away from her GRWM (Get Ready with Me) videos from her jam-packed Manhattan closet or her daily recap during fashion week of every outfit she wore. As Vazzana puts it: “Why blend in when you were born to stand out?”

Danielle Bernstein

Influencer, entrepreneur, designer, author

Danielle Bernstein at LoveShackFancy show, February 2023
Danielle Bernstein often favors luxe, neutral hues. Seen here at the LoveShackFancy show in February 2023. Photo by Marco Bahler/
Danielle Bernstein in a cropped black top, pants, and denim jacket
Bernstein launched her @WeWoreWhat fashion brand at college in 2010. Her insanely defined abs feature frequently in her IG posts. Photo by Ben Rosser/

Life is a one big party, and Bernstein lives to get dressed for it. Whether attending Coachella or NYFW, Bernstein turns her fabulous daily grind into a glam photo op. She primps, she vamps, and she strikes a pose, preferably in luxe neutral hues and a sexy crop top revealing her insanely defined abs. Bernstein launched @WeWoreWhat as her college fashion blog in 2010 and morphed it into a global design brand starring herself.

Aimee Song

Influencer, designer, author

Aimee Song, fashion influencer at the fashion shows, in a blue coat and green boots
Aimee Song, who grew up in downtown LA, epitomizes effortless west coast chic. Since giving birth to her son, Teo, in 2020, she has added mama influencer to her resume. Photo by Samantha Nandez/
Aimee Song, right, with Danielle Bernstein, left, and Jacey Duprie
Song, right, who has been a fixture on social media for over a decade, has amassed over seven million followers on Instagram. Photo by Max Lakner/

Effortless West Coast chic defines Aimee Song, one of the OG fashion influencers, who has amassed more than seven million followers during her ten plus years on social media. A darling of brands from Hermès to Dior, the social media goddess gave birth to son Teo in 2022, adding a new dimension to her marketability (witness CYBEX strollers and babyGap placements entering her feed). NYFW will be lucky if this A-list influencer graces the front row with her dazzling (yet costly) presence.

Hero image: Influencers on the front row at the Brandon Maxwell show NYFW February 2023. Photo by Dimitrios Kambouris/Getty Images for NYFW: The Shows

Alina Cho at the Whitney Museum Gala 2024
Movers & Shakers

We See you: Alina Cho

This award-winning journalist, producer, and TV host is responsible for making fashion news mainstream.

What's on

Women Dressing Women

An exhibit at the Met’s Costume Institute proves that women design for who we are, not just who we want to be. And the results are often stunning.

Worried woman in a warm white woolen sweater on a gray background looks at an approaching moth
Thread counts

The Cashmere Whisperer

Is your life unraveling? Wait, not your life—your sweater. Snags—and moths—happen. For those attached to an old favorite, Ron Moore is here to help.

Red mini with gifts piled on top, tied with a huge red ribbon
Ho, ho, ho!

DP’s Holiday Gift Guide 2023

Anyone who says, “Oh, I don’t want anything this year!” has obviously not seen DP’s list. We invite you to get your greed on.


Join us for the party

Join us for the party